The single largest expense associated with acquisition campaigns is the cost of rental lists. These lists can cost between $45-$75 per thousand from Cooperative databases and as much as $120 per thousand from private list owners.

Because of the high costs associated with renting prospect names, many catalogers have sought to exchange names with each other. This approach is very economical but the attributes available from individual list owners are not as robust or comprehensive as those available from cooperative databases and other data compilers.

That's where ALEXA™ comes in - we have created an Association whereby members can not only exchange names with each other, but they can also leverage additional attributes compiled across the entire Association. Our approach, and our charter, is designed to provide catalogers with responsive prospect lists at the lowest possible cost.

Our team is comprised of experienced service-oriented individuals who truly serve as an extension of your marketing team. We will work with you and your vendor network to ensure your mailings are a success. Give us a call and find out more about the advantages of becoming an ALEXA™ member.