ALEXA™ members can also take advantage of "global" RFM and demographic/lifestyle data during list selects. These enhancements, when combined with the customer affinity already present in traditional list exchanges create a powerful set of attributes that will expand the number of names that may be taken on exchange. Considering the fact that exchanging names is extremely inexpensive, this approach further reduces acquisition costs and simultaneously improves performance.
Because ALEXA™ maintains List Rental Files for its members, it is in a position to easily facilitate both list exchange and list rental activity, as well as the accounting and bookkeeping for these activities. ALEXA's technology platform was designed with one goal, to fulfill list orders. This technology coupled with high volume exchange activity puts ALEXA™ in a place to fulfill orders in an extremely efficient and low cost manner. Some of more advanced features available with our offering include:
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I-Deliver™
I-Deliver™ is the web-based interface that allows our customers to track data processing tasks as they occur. Our LRF system is I-Deliver™ enabled, allowing our customers and their list managers to track the status of list rental orders on-line. Users will be able to view pending orders, track shipped orders, and even get a recap of order quantity discrepancies. -
True Omit Previous Use (OPU) capability
Each time an order is run, the customer numbers associated with the selected names are stored in a database. This database is then made available during subsequent orders to meet OPU requirements. -
Flexible attribute handling
Any and all attributes available on your house file may be made available during the list rental selection process. These attributes can range from basic RFM data to product category information. -
ZIP and SCF Selects
Names may be omitted (or selected) based on a table of ZIP codes or SCFs. When the broker emails us an order, the ZIP/SCF listing provided can be directly imported into our system as part of the overall selection criteria. -
Automated Seeds
Your desired seed list is automatically sorted into the output after the name selection process. We can even alter the name and address so you may determine the exact order number in which each individual seed was included. -
Automated Count Verification
As a by-product of running each list rental order, an email is automatically created and sent to the broker for count verification. This streamlined process assists your list broker, improves delivery speed and helps ensure mailers are getting the exact quantities they are looking for.
